Our global edition
Amsterdam
A city framed by artistic expression and contemporary spirit. Hotel Okura Amsterdam welcomes the Private Luxury community to the Dutch capital.
Amsterdam, Netherlands | 29 August – 1 September 2027 | Hotel Okura
Where conversations carry a different kind of energy
The past stays present.
The future moves freely.
Amsterdam has always known how to hold the past and the future in the same breath. Quiet canals trace through a city alive with bold ideas, creative freedom, and contemporary life in constant motion.
Between old-world beauty and new-world thinking, Amsterdam creates its own kind of luxury. With buyers and exhibitors gathering from across the globe, this is where the full breadth of the Private Luxury community comes together for conversations shaped by culture, perspective, and global exchange.
+− Useful information
Nearest airport
Amsterdam Airport Schiphol (AMS)
Average weather
High 22°C / Low 13°C
Headline Partner
The programme
Over three days, meetings and shared experiences come together in a city that naturally invites open dialogue and new ways of thinking.
You meet every morning
Pre-scheduled meetings bring buyers and exhibitors together through conversations that feel as dynamic and creatively charged as the city itself.
You experience Amsterdam
Culture, individuality, and free expression have long shaped the city. Experiences here invite curiosity, fresh perspective, and new ways of seeing the world.
You celebrate, together
As the city lights begin to glow, evenings fill with conversation, culinary experiences, and the unmistakable energy of Amsterdam after dark.
What to expect
Sample programme
Day one+
- 14:00 | Arrivals
- 19:00 | Opening night
Day two+
- 8:00 | Breakfast
- 8:50 | Welcome briefing
- 9:00 | Pre-scheduled meetings
- 12:00 | Lunch
- 13:00 | Shared experiences
- 19:00 | Evening event
Day three+
- 8:00 | Breakfast
- 9:00 | Pre-scheduled meetings
- 12:00 | Lunch
- 13:00 | Leisure time
- 19:00 | Closing night
Day four+
- 9:00 | Pre-scheduled meetings
- 12:00 | Departures
The world of Private Luxury
More than 20,000 luxury travel leaders form our community. From DMCs, luxury hotels, and experiential brands to private islands, private aviation, and the people shaping what high-end travel looks like next.
Event packages
I’m a buyer
Meet the world’s leading luxury travel brands while discovering a city that moves fluently between heritage and modernity.
To secure your place at Private Luxury Amsterdam, buyers are asked to commit by paying a non-refundable participation fee of GBP 300.
I’m an exhibitor
Meet influential buyers from across the globe seeking luxury experiences with originality, depth, and a strong sense of place.
What stayed with people
“Private Luxury Events delivers outstanding buyer quality, organisation and attention to detail. For us, PLE is synonymous with business.”
Salvatore Gioiosa,
AG Boutique Journey
“Private Luxury is an amazing opportunity to showcase your brand or hotel and make meaningful connections. Most importantly, we were already receiving enquiries within a week. Highly recommended.”
Mark Daniel Vertes,
Kimpton BEM Budapest
“A unique opportunity to bring together luxury buyers and suppliers in a short timeframe, enhanced by an exceptional experience in a stunning destination.”
Anne Elisabeth Stückrath,
Royal Hideaway Luxury Hotels & Resorts
“When I do my travel budgets, there are so many shows — but there are a few that are musts, and Private Luxury is one of them.”
Larissa Pinto,
W Hotel South Beach
“The guest list is highly curated, and I had valuable opportunities to connect with individuals we had not met before. The overall experience is professional, seamless and genuinely worthwhile.”
Sanjee Solanga,
The St. Regis Maldives Vommuli Resort
Amsterdam 2027
29 August – 1 September 2027
Headline Partner
Supporting Partner
