The guide
Which Private Luxury edition is right for your business?
Choose according to the geographic markets in which you want to build relationships. Edinburgh, Mykonos and Amsterdam are three editions of the same curated meeting model, but they are not interchangeable: each draws a different buyer audience.
The 2027 editions side by side
| Edition | Who you meet (planned buyer mix) | Planned scale | Dates |
|---|---|---|---|
| Edinburgh · Transatlantic | North America 60%, South America 20% and Europe 20% | 130 buyers; 120 exhibitors; up to 43 meetings | 21-24 March 2027 |
| Mykonos · EMEA | Europe 60% and Middle East & Africa 40% | 120 buyers; 110 exhibitors; up to 43 meetings | 15-19 May 2027 |
| Amsterdam · Global | Europe 55%, Middle East & Africa 15%, North America 15%, Asia-Pacific 10% and South America 5% | 130 buyers; 120 exhibitors; up to 43 meetings | 29 August – 1 September 2027 |
Buyer mixes and attendance figures are the planned 2027 programme, not results already delivered.
Which edition suits which market
Edinburgh (Transatlantic). Suppliers seeking relationships with luxury travel buyers from North and South America. Visit the Edinburgh event page
Mykonos (EMEA). Luxury hotels and suppliers developing business from Europe, the Middle East and Africa. Visit the Mykonos event page
Amsterdam (Global). Suppliers seeking a broad international luxury travel buyer audience across five regions. Visit the Amsterdam event page
These are descriptions of each edition’s target audience, not promises that every exhibitor will be matched with buyers from each market.
Frequently asked questions
What is the difference between Edinburgh, Mykonos and Amsterdam?
They are three editions of the same curated meeting format with different buyer audiences. Edinburgh (Transatlantic) plans a buyer mix of North America 60%, South America 20% and Europe 20%. Mykonos (EMEA) plans a buyer mix of Europe 60% and Middle East & Africa 40%. Amsterdam (Global) plans a buyer mix of Europe 55%, Middle East & Africa 15%, North America 15%, Asia-Pacific 10% and South America 5%.
Which edition is best for reaching buyers from the Americas?
Edinburgh, the Transatlantic edition. Its planned buyer mix is North America 60%, South America 20% and Europe 20%.
Will every exhibitor meet buyers from every region listed?
No. The regional mix describes the planned buyer audience of each edition. It is not a promise that every exhibitor will be matched with buyers from each market.
Know which edition fits? Register your interest and our team will be in touch.
