The guide
How Private Luxury prepares its business meetings
Before each edition, the Private Luxury team uses Wyred, its event app and online platform, together with each participant’s stated interests, to prepare relevant introductions. Every buyer and exhibitor receives a tailored schedule of pre-arranged one-to-one meetings, matched through AI-powered matchmaking based on their preferences, before the forum begins.
How are meetings matched?
Buyers and exhibitors set out their preferences on Wyred. The matchmaking uses them to propose relevant pairings, and the meeting-management team turns those into a schedule of up to 43 one-to-one meetings, held in the mornings of the forum.
What Wyred is planned to include in 2027
Every buyer and exhibitor has a profile on Wyred. For the 2027 editions, the platform is planned to offer:
- Inbound Leads: a view of the buyers who have shown interest in meeting you
- Personalised meeting briefs, to prepare for each conversation
- On-site meeting support from the meeting-management team
- Badge scanning, to reconnect with the people you met after the event
Available features can vary by edition and are confirmed to participants before the event.
What matchmaking does not do
These are aids to better-prepared meetings. Matchmaking does not guarantee an enquiry, a booking or a sale.
Frequently asked questions
What is Wyred?
Wyred is Private Luxury's event app and online platform. Every buyer and exhibitor has a profile on it, and it is used to match attendees and prepare their meetings.
How are meetings matched?
Each attendee's preferences are matched through AI-powered matchmaking on Wyred, and the meeting-management team turns the matches into a tailored schedule before the forum begins.
Does matchmaking guarantee business?
No. Matchmaking and meeting preparation help make each conversation relevant. They do not guarantee an enquiry, a booking or a sale.
Ready to take part? Register your interest and our team will be in touch.
