The guide

Attending Private Luxury Forums as a buyer

Private Luxury brings together selected professionals who source luxury travel experiences on behalf of their clients, including luxury travel designers, agencies, lifestyle management businesses and tour operators. Buyers take part in a curated meeting schedule with luxury hospitality and destination suppliers, alongside hosted networking and destination discovery.

Who qualifies?

Places are curated. Buyers are senior professionals from established luxury travel businesses, and each application is reviewed by the event team for commercial relevance and fit with the edition’s exhibitors.

What is included?

Each 2027 edition hosts its buyers with:

  • Flight contribution and airport transfers
  • Five-star accommodation at the host hotel
  • Up to 43 personalised one-to-one meetings
  • A tailored meeting schedule matched through AI-powered matchmaking
  • Curated destination experiences
  • Hosted evening events
  • A profile on Wyred, the event app and online platform

What does it cost?

The buyer participation fee and its terms are set out in the buyer package on each event page: Edinburgh, Mykonos and Amsterdam.

What happens after applying?

The event team reviews your interest and confirms your place, the participation terms and the programme details. Travel and accommodation arrangements are set out in your acceptance information.

Which edition should I attend?

Each edition is built around a different buyer region: Edinburgh is the Transatlantic edition; Mykonos is the EMEA edition; Amsterdam is the Global edition. See the edition comparison.

Frequently asked questions

Who attends Private Luxury Forums as a buyer?

Professionals who source luxury travel experiences on behalf of their clients: luxury travel designers, travel agencies, lifestyle management and concierge businesses, and tour operators.

How are buyers selected?

Places are curated. Buyers are senior professionals from established luxury travel businesses, and each application is reviewed by the event team for commercial relevance and fit with the edition's exhibitors.

What is included for buyers?

A flight contribution and airport transfers, five-star accommodation at the host hotel, up to 43 personalised one-to-one meetings, curated destination experiences, hosted evening events, and a profile on Wyred, the event app and online platform.

What happens after I apply?

The event team reviews your application and confirms your place, the participation terms and the programme details. Travel and accommodation arrangements are set out in your acceptance information.

Register your interest as a buyer and our team will be in touch.

Register your interest